Windows on Washington is a local, family owned company, founded on a simple philosophy: be upfront and honest. Many home improvement companies force homeowners to sit through three hour sales presentations and then close with high-pressure tactics to make the sale. They will start with a sky-high inflated project total, and offer discount and after discount until the client signs a contract. We created a better way to do business.
At Windows on Washington, we work with our clients the way we want to be treated in our own homes - knowledgeably, professionally, and respectfully. We take the time to listen to your home improvement needs and then create a solution using best-in-class products coupled with our expert installation techniques. We will educate you on our approach to your project, explain your options, and encourage you to do additional research. We provide you with an accurate project estimate every time, without the nonsense of pricing games. There is no obligation, pressure, or hidden charges.
Dealing in discounts is an exercise in manipulating the quirks of human psychology, a skill that many salesmen have mastered. For example:
The home improvement industry is no different, where shady contractors lure unsuspecting homeowners with the promise of heavy discounts that are not worth the paper they are written on.
In psychology, the Pleasure Principle suggests that people seek pleasure to avoid pain. The anticipation of a discount is pleasurable, while the fear of missing out is painful. Shrewd salespeople prey on this very human insecurity, using time-limited discounts to pressure homeowners into rushing into a purchase.
Most discounts work on the principle of urgency, as the discounts are only available for a specific period of time. If people do not buy the product now, at the discounted price, they are likely to miss out on saving some money. There is urgency involved. That anticipation or pain of missing out is exactly why discounts work.
In the home improvement industry, dodgy discounts go even further. Unsuspecting homeowners are tricked into paying full price for a product or service they have been led to believe is heavily discounted.
This type of sales tactic was made famous in the 1930s by brothers Sid and Harry Drubreck. Whenever a new customer would come into their tailoring store, Sid would pretend to be a little deaf. When a customer found a suit they liked, Sid would call out to Harry ‘Hey Harry, how much for this suit?’
’For that one, $42,’ Harry would reply.
Sid, playing up to his hearing ‘impairment’, would turn back to the customer and say: ‘He said it’s $22’.
The customer would quickly buy the suit and rush out of the store, not believing their luck at such a discount. Little did they know they had actually paid full price and fallen victim to the Drubreck Discount Scheme.
Seeing the high ‘original’ price makes it seem like the product is better quality, and the big discount makes the buyer less likely to shop around because they perceive an increase in the value of the goods sold at this reduced price.
Some home improvement contractors apply this same principle to their quotes and offers, discounting highly inflated prices to make it seem like a better deal. In reality, you’re paying exactly the same.
At Windows on Washington, we don’t use inflated prices and fake discounts. We also don’t use pushy sales tactics or unfair mind games that make our customers feel pressured into buying. We use first-class products, expert workmanship and fair, all-inclusive estimates - all the time, every time.